Stories
21 articles

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  • What Does It Mean to Be a Benefit Corporation? Discover Previa's Commitment.

    What Does It Mean to Be a Benefit Corporation? Discover Previa's Commitment.
    Published : 01/08/2025 14:06:15 | Categories : Default

    Previa is now a Benefit Corporation. Discover how we integrate ethical and environmental responsibility into our work

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  • MANGROVE RESTORATION PROJECT

    MANGROVE RESTORATION PROJECT
    Published : 04/18/2024 15:26:31 | Categories : Default

    Previa and Pramenya Foundation are collaborating to restore mangroves in the Sundarbans, protecting the environment, combating climate change, and supporting local communities.

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  • EARTH COLOUR: NEW SHADES!

    EARTH COLOUR: NEW SHADES!
    Published : 04/15/2024 14:13:59 | Categories : Default

    EARTH: SHADES OF NATURE A selection of cool-toned nuances inspired by the colors of nature is born, for authentic long-lasting color with a natural effect: Earth Colour. A natural and gentle, ammonia-free permanent coloration made with plant-based ingredients, certified essential oils and botanical actives. Earth Powder Infusion is a plant-based powder coloration with natural pigments [...]

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  • Earth Powder Infusion

    Earth Powder Infusion
    Published : 09/05/2023 17:02:23 | Categories : Default

    COLOURING POWER OF THE NATURE From the infusion of powders obtained from grinding flowers, roots and leaves in water, a natural and gentle colour service is born. A colour that uses ingredients of natural origin and draws from ancient beauty rituals. An authentic and genuine experience, which deems nature as its most authentic beauty ally. Earth Powder Infusion is a vegetable-based [...]

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  • LAMINAT TREATMENT

    LAMINAT TREATMENT
    Published : 03/09/2023 12:26:00 | Categories : Default

    Natural lamination treatment with vegetable keratin that combines the effects of lamination with the benefits of a high intensity regenerating treatment.

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  • DIRECT COLOUR MASK

    DIRECT COLOUR MASK
    Published : 09/14/2022 12:40:56 | Categories : Default

    Express your creativity with the new Direct Colour Mask. Cross and delight of all women, the choice of hair color is always difficult. From the warmest shades to the coldest, passing through the classic blond and intense chestnuts and fiery reds, every single shade is able to enhance the natural beauty of a woman. Choosing the one that best enhances is very important, but sometimes you [...]

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