Stories
17 articles

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  • DIRECT COLOUR MASK
    Published : 09/14/2022 12:40:56 | Categories : Default

    Express your creativity with the new Direct Colour Mask. Cross and delight of all women, the choice of hair color is always difficult. From the warmest shades to the coldest, passing through the classic blond and intense chestnuts and fiery reds, every single shade is able to enhance the natural beauty of a woman. Choosing the one that best enhances is very important, but sometimes you [...]

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  • Virtuous summer
    Published : 05/31/2022 15:58:29 | Categories : Default

    Long sunny days make summer one of the most beloved seasons of all time. The skin gets tanned and the hair gets lighter. During the three hottest months of the year, your hair needs exactly the same care and protection of the skin. The "sun-kissed" effect is actually the sign of a gradual weakening of the hair, which with time loses shine and color. In addition, salt, chlorine, frequent [...]

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  • GET YOUR EXTRALIFE BACK
    Published : 09/13/2021 15:01:28 | Categories : Default

    A series of treatments ideal for taking care of the well-being of the scalp.

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  • Online digital academy
    Published : 09/07/2021 14:19:29 | Categories : Default

    To bring innovation into the world of training, we are pleased to announce a new “virtuous”

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  • Truffle in love
    Published : 09/06/2021 10:42:20 | Categories : Default

    The line with white truffle represents a full treatment to restructure brittle hair deeply and in a long lasting manner.

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  • Maximum freedom creativity
    Published : 03/04/2021 12:08:28 | Categories : Default

    A complete line to give new value to styling and finish after a cut and color service. A range of items with renewed packaging, expressing creativity in all its forms. Increasingly more directed towar

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