Stories
12 articles

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  Maximum freedom creativity
  Published : 03/04/2021 12:08:28 | Categories : Default

  A complete line to give new value to styling and finish after a cut and color service. A range of items with renewed packaging, expressing creativity in all its forms. Increasingly more directed towar

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  More than lights*
  Published : 11/04/2020 17:48:29 | Categories : Default

  Balayage goes beyond the performance of the technique and is much more than a trendy whim. Born to last, it has now become an established standard of reference.

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  X-presion RESET EVENT
  Published : 09/17/2020 10:27:56 | Categories : Default

  Previa Haircare Official Sponsor of the biggest show in hairdressing history

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  Previa Earth Event Madrid
  Published : 12/02/2019 15:18:24 | Categories : Default

  On 27th -28th October 2019 Previa Haircare hosted its annual event in Madrid, with guests coming from all over the world.

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  The green beauty factor
  Published : 12/01/2019 15:17:13 | Categories : Default

  It is undeniable: natural is the latest trend. But why is green in such great demand?

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  A new concept of cosmetics
  Published : 08/12/2019 15:48:30 | Categories : Default

  Our passion for Beauty and our love of Nature have led us to become spokespeople for a new concept of cosmetics: a product which is not only good for the hair and skin but also for the environment.

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