Stories
22 articles

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  What Does It Mean to Be a Benefit Corporation? Discover Previa's Commitment.
  Published : 01/08/2025 14:06:15 | Categories : Default

  Previa is now a Benefit Corporation. Discover how we integrate ethical and environmental responsibility into our work

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  MANGROVE RESTORATION PROJECT
  Published : 04/18/2024 15:26:31 | Categories : Default

  Previa and Pramenya Foundation are collaborating to restore mangroves in the Sundarbans, protecting the environment, combating climate change, and supporting local communities.

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  BEACH LOVERS WITH MAREVIVO
  Published : 04/18/2024 14:44:57 | Categories : Default

  Virtuous beauty is concretized in the small gestures we make every day. Respecting the environment in which we live, creating eco-friendly products with low environmental impact, reducing waste as much as possible and creating awareness on the environmental issue are for us fundamental first steps towards a healthier world. We also believe it is crucial to support projects that help reduce [...]

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  EARTH COLOUR: NEW SHADES!
  Published : 04/15/2024 14:13:59 | Categories : Default

  EARTH: SHADES OF NATURE A selection of cool-toned nuances inspired by the colors of nature is born, for authentic long-lasting color with a natural effect: Earth Colour. A natural and gentle, ammonia-free permanent coloration made with plant-based ingredients, certified essential oils and botanical actives. Earth Powder Infusion is a plant-based powder coloration with natural pigments [...]

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  Earth Powder Infusion
  Published : 09/05/2023 17:02:23 | Categories : Default

  COLOURING POWER OF THE NATURE From the infusion of powders obtained from grinding flowers, roots and leaves in water, a natural and gentle colour service is born. A colour that uses ingredients of natural origin and draws from ancient beauty rituals. An authentic and genuine experience, which deems nature as its most authentic beauty ally. Earth Powder Infusion is a vegetable-based [...]

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  LAMINAT TREATMENT
  Published : 03/09/2023 12:26:00 | Categories : Default

  Natural lamination treatment with vegetable keratin that combines the effects of lamination with the benefits of a high intensity regenerating treatment.

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