Virtuous beauty is concretized in the small gestures we make every day. Respecting the environment in which we live, creating eco-friendly products with low environmental impact, reducing waste as much as possible and creating awareness on the environmental issue are for us fundamental first steps towards a healthier world. We also believe it is crucial to support projects that help reduce the amount of plastic in the oceans and protect sensitive ecosystems in danger. This is why we decided to take part in a project that aims to protect the Italian coast through cleaning activities objective of protecting a delicate ecosystem located along the slopes of the Conero Promontory (Marche), threatened by human neglect and by particular environmental conditions.