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16 articles in the categorie Default

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  • Virtuous summer
    Published : 05/31/2022 15:58:29 | Categories : Default

    Long sunny days make summer one of the most beloved seasons of all time. The skin gets tanned and the hair gets lighter. During the three hottest months of the year, your hair needs exactly the same care and protection of the skin. The "sun-kissed" effect is actually the sign of a gradual weakening of the hair, which with time loses shine and color. In addition, salt, chlorine, frequent [...]

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  • MAKE LOVE NOT WAR
    Published : 04/15/2022 14:30:39 | Categories : Default

    50% OF THE PROCEEDS FROM OUR WEB SALES WILL BE DONATED to the association “Giving joy” Charitable Foundation of Dnipro - Ukraine We believe in collaboration between people.  The passion for haircare, beauty and quality has allowed us to forge relationships with people from distant countries, thus creating a dense network of human connections. We are present in over 40 countries and with eac [...]

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  • Online digital academy
    Published : 09/07/2021 14:19:29 | Categories : Default

    To bring innovation into the world of training, we are pleased to announce a new “virtuous”

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  • Truffle in love
    Published : 09/06/2021 10:42:20 | Categories : Default

    The line with white truffle represents a full treatment to restructure brittle hair deeply and in a long lasting manner.

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  • Maximum freedom creativity
    Published : 03/04/2021 12:08:28 | Categories : Default

    A complete line to give new value to styling and finish after a cut and color service. A range of items with renewed packaging, expressing creativity in all its forms. Increasingly more directed towar

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  • It's summer time
    Published : 12/23/2020 10:01:35 | Categories : Default

    Not just your skin, but your hair also needs protection from the aggressive action of external agents. Especially in the summer, frequent washes combined with oxidative stress caused by sun, wind, chlorine and saltiness act on shaft and lengths leaving the hair brittle, faded, stringy and hard to tame.

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