19 articles

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  • Truffle in love

    Truffle in love
    Published : 09/06/2021 10:42:20 | Categories : Default

    The line with white truffle represents a full treatment to restructure brittle hair deeply and in a long lasting manner.

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  • Maximum freedom creativity

    Maximum freedom creativity
    Published : 03/04/2021 12:08:28 | Categories : Default

    A complete line to give new value to styling and finish after a cut and color service. A range of items with renewed packaging, expressing creativity in all its forms. Increasingly more directed towar

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  • It's summer time

    It's summer time
    Published : 12/23/2020 10:01:35 | Categories : Default

    Not just your skin, but your hair also needs protection from the aggressive action of external agents. Especially in the summer, frequent washes combined with oxidative stress caused by sun, wind, chlorine and saltiness act on shaft and lengths leaving the hair brittle, faded, stringy and hard to tame.

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  • More than lights*

    More than lights*
    Published : 11/04/2020 17:48:29 | Categories : Default

    Balayage goes beyond the performance of the technique and is much more than a trendy whim. Born to last, it has now become an established standard of reference.

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  • X-presion RESET EVENT

    X-presion RESET EVENT
    Published : 09/17/2020 10:27:56 | Categories : Default

    Previa Haircare Official Sponsor of the biggest show in hairdressing history

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  • Previa Earth Event Madrid

    Previa Earth Event Madrid
    Published : 12/02/2019 15:18:24 | Categories : Default

    On 27th -28th October 2019 Previa Haircare hosted its annual event in Madrid, with guests coming from all over the world.

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