Balayage goes beyond the performance of the technique and is much more than a trendy whim. Born to last, it has now become an established standard of reference.
Previa Haircare Official Sponsor of the biggest show in hairdressing history
On 27th -28th October 2019 Previa Haircare hosted its annual event in Madrid, with guests coming from all over the world.
It is undeniable: natural is the latest trend. But why is green in such great demand?
Our passion for Beauty and our love of Nature have led us to become spokespeople for a new concept of cosmetics: a product which is not only good for the hair and skin but also for the environment.
Must-haves to take on holiday for healthy, protected hair