17 articles

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  It's summer time
  Published : 12/23/2020 10:01:35 | Categories : Default

  Not just your skin, but your hair also needs protection from the aggressive action of external agents. Especially in the summer, frequent washes combined with oxidative stress caused by sun, wind, chlorine and saltiness act on shaft and lengths leaving the hair brittle, faded, stringy and hard to tame.

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  More than lights*
  Published : 11/04/2020 17:48:29 | Categories : Default

  Balayage goes beyond the performance of the technique and is much more than a trendy whim. Born to last, it has now become an established standard of reference.

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  X-presion RESET EVENT
  Published : 09/17/2020 10:27:56 | Categories : Default

  Previa Haircare Official Sponsor of the biggest show in hairdressing history

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  Previa Earth Event Madrid
  Published : 12/02/2019 15:18:24 | Categories : Default

  On 27th -28th October 2019 Previa Haircare hosted its annual event in Madrid, with guests coming from all over the world.

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  The green beauty factor
  Published : 12/01/2019 15:17:13 | Categories : Default

  It is undeniable: natural is the latest trend. But why is green in such great demand?

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  A new concept of cosmetics
  Published : 08/12/2019 15:48:30 | Categories : Default

  Our passion for Beauty and our love of Nature have led us to become spokespeople for a new concept of cosmetics: a product which is not only good for the hair and skin but also for the environment.

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