Published : 09/07/2021 14:19:29
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Online digital academy

Online digital academy

Published: 09/07/2021 14:19:29

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To bring innovation into the world of training, we are pleased to announce a new “virtuous” partnership between Previa Haircare and ALC Education.

The first interactive platform based in London and born with the aim to inspire, innovate and grow a community of hair designers all over the world. ALC Education is an online digital academy where hair design and training meet digital technology through augmented reality (AR) courses and 3D digital infographics.

We had a chance to try a few of the Previa products and we believe they match perfectly with our philosophy of respecting the hair health, our educational mantra of the “WET TO DRY” technique, which consists in cutting the hair methodically and drying them naturally, to control proportions and to accentuate the natural movement of the hair.

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