Elasticizing shampoo specifically designed for curly and wavy hair.
The first step of the CURLS RITUAL, it gently cleanses the scalp and hair while maintaining the optimal hydration level of curls. It provides anti-frizz benefits and improves curl manageability from the very first wash.

The formula is based on a carefully balanced blend of plant-derived surfactants from coconut, selected for their mildness and biodegradability. These cleansers effectively remove impurities without compromising the curl structure or stripping away natural moisture.

The pH-optimized formula enhances the absorption of functional amino acids, which penetrate the hair cuticle to help strengthen the fiber from within. Provitamin B5 (Panthenol) and Sodium PCA work synergistically to reduce frizz, maintain hydration, and leave curls soft, disciplined, and naturally luminous.

FRAGRANCE — BLOOMING SPRING

A sweet and citrusy fragrance with bold and enveloping character. Fresh notes of bergamot and mandarin blend with floral accents of rose and peony, gradually giving way to the warm depth of sandalwood and white musk.

• Citrus: Bergamot, Mandarin
• Floral: Rose, Peony
• Woody: Sandalwood, White Musk

• ➕ Up to +62% curl definition*
• ➕ Improved elasticity*
• ➕ Enhanced hydration**

*Compared to untreated hair. In vitro testing conducted over 72 hours.
**Hydration improvement related to the action of organic aloe vera.

• 89.6% ingredients of natural origin
• Certified Eco Bio Cosmetic
• Vegan Friendly
• Nickel Tested
• Biodegradable surfactants of plant origin
• Sustainable packaging: PE Green bottle / PCR cap