Reconstruct: regenerated hair

Reconstruct: the regenerating white truffle ritual for soft, strong, radiant hair

Sun, styling, colour and frequent washing put hair to the test, and over time it can look stressed, dull and hard to manage. That is the moment for special care, and it is why we created Reconstruct: a professional ritual designed to enhance the beauty of the lengths, built around a rare ingredient, the white truffle phytocomplex.

Five complementary products accompany hair from cleansing to the final styling touch, turning the daily routine into a moment of care. Results are visible after a complete treatment.

White truffle and the line’s actives

The phytocomplex derived from prized white truffle is the key ingredient of Reconstruct. It stimulates the regeneration of hair proteins, improving elasticity and body, with a plumping, filling effect. It is the idea of a “filler” applied to the fibre: restoring volume and substance to hair that has lost its fullness.

Other actives work alongside the truffle, chosen to complete its action.

Hyaluronic acid: restores deep hydration and gives body, elasticity and softness.

Sweet almond, soy, millet seeds and sunflower seeds (from organic farming): give elasticity, softness and shine to dry, brittle hair, with a protective and strengthening action.

The result is visibly healthier hair, free from dullness and with an optimal level of hydration.

Five products, one ritual

Regenerating Shampoo: the first step, to cleanse and prepare the hair for the ritual.

Regenerating Conditioner: the conditioning treatment that completes the wash.

Regenerating Treatment: an extra moment of care for lengths that need specific attention.

Biphasic Leave-in Filler Conditioner: two phases that condition and protect the fibre without weighing it down.

Reconstruct Serum: the finishing touch for a softer, more radiant look.

Our two bestsellers

Two of the five Reconstruct products are among Previa’s bestsellers. We look at them more closely because each one captures the idea behind the whole line in a single gesture: caring for the lengths with simplicity.

Biphasic Leave-in Filler Conditioner: two phases, one gesture

The biphasic formula combines a water phase and an oil phase, which blend together when the bottle is shaken. It wraps and protects the fibre without weighing it down. With the white truffle phytocomplex, it helps detangle, leaving hair soft, hydrated and radiant.

The gesture is simple: shake, spray onto damp lengths and move on to styling, with no rinsing.

Reconstruct Serum: radiance, now in new packaging

A bestseller that renews its look and keeps its place in the ritual. Thanks to the white truffle phytocomplex, it improves the appearance of the lengths and of split ends, for soft, radiant hair.

One push on damp or dry hair and a pass of the comb is all it takes.

Oriental mood: a fragrance that accompanies the ritual

We designed Reconstruct as an olfactory experience too: an enveloping fragrance, green, floral and oriental. It opens with fresh notes of bergamot, orange and a green note, develops a heart of rose, jasmine, lily of the valley and hyacinth, and closes on a warm base of patchouli, vetiver, tonka bean, tobacco and vanilla. A small olfactory journey through everyday gestures of care.

The ritual on the go

Reconstruct is also available in a 100 ml travel size, so that caring for the lengths never has to stay at home.

Discover the Reconstruct ritual →