Stories
11 articles

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  • Truffle in love
    Published : 2021-09-06 10:42:20 | Categories : Default

    The line with white truffle represents a full treatment to restructure brittle hair deeply and in a long lasting manner.

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  • More than lights*
    Published : 2020-11-04 17:48:29 | Categories : Default

    Balayage goes beyond the performance of the technique and is much more than a trendy whim. Born to last, it has now become an established standard of reference.

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  • X-presion RESET EVENT
    Published : 2020-09-17 10:27:56 | Categories : Default

    Previa Haircare Official Sponsor of the biggest show in hairdressing history

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  • Previa Event Madrid
    Published : 2019-12-02 15:18:24 | Categories : Default

    On 27th -28th October 2019 Previa Haircare hosted its annual event in Madrid, with guests coming from all over the world.

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  • The green beauty factor
    Published : 2019-12-01 15:17:13 | Categories : Default

    It is undeniable: natural is the latest trend. But why is green in such great demand?

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  • A new concept of cosmetics
    Published : 2019-08-12 15:48:30 | Categories : Default

    Our passion for Beauty and our love of Nature have led us to become spokespeople for a new concept of cosmetics: a product which is not only good for the hair and skin, but also for the environment.

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