#Blonde attitude

Previa Haircare launches Silver, the dedicated, natural and gourmand treatment for blonde hair

Blonde is the par-excellence colour. Almost 60 million posts for the hashtag #blonde and countless beautiful entries in the collective imagination: from Marilyn Monroe and Cameron Diaz to Jennifer Lawrence and Blake Lively just to mention a few, who have turned their blonde mane – in its several declinations, from platinum blonde to golden honey- into their distinctive feature.

Blonde is appreciated because it lights up the face, it is versatile, extremely instagrammable and democratic: all women, regardless of their natural colour, can be blonde.

The most importan thing is to choose the right tone for one's complexion. An almond peel for warmer complexions, face powder tones for lighter ones and sand shades for olive complexions.

The hair, once it's been bleached, will be drier and harder to tame. Therefore using specific hair products for blonde hair is recommended.

Silver, the natural treatment for blonde hair by Previa Haircare 

Silver by Previa Haircare is the range dedicated to  bleached blonde hair, high lifts and super lighteners. Not only does it provide the hair with softness and moisture, it also prevents fadage and undesired brassy tones.

Silver is a gourmand treatment enriched with wheat proteins and ICEA-certified blackberry extract.

Blackberry is not only a gourmand fruit, it is also a natural beauty elixir! Well-known for its antioxidant properties, it is rich in tannin, which donates new life to the hair, and precious oligoelements (iron, magnesium, calcium, copper, selenium…) which nurture the hair from roots to ends.

Silver takes care of blonde hair ensuring maximum moisture in all the stages of this beauty ritual: from application of the Shampoo, which gently cleanses exhalting colour and leaving the hair glossy and silky, to the Conditioner which eliminates undesired reflexes, moisturises and tames the hair.

An extra touch? A few sprinkles of Biphasic Leave-in Conditioner before styling will protect the hair from heat ensuring its softness.