18 articles

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Maximum freedom creativity
Published : 03/04/2021 12:08:28 | Categories : Default

A complete line to give new value to styling and finish after a cut and color service. A range of items with renewed packaging, expressing creativity in all its forms. Increasingly more directed towar
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It's summer time
Published : 12/23/2020 10:01:35 | Categories : Default

Not just your skin, but your hair also needs protection from the aggressive action of external agents. Especially in the summer, frequent washes combined with oxidative stress caused by sun, wind, chlorine and saltiness act on shaft and lengths leaving the hair brittle, faded, stringy and hard to tame.
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More than lights*
Published : 11/04/2020 17:48:29 | Categories : Default

Balayage goes beyond the performance of the technique and is much more than a trendy whim. Born to last, it has now become an established standard of reference.
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X-presion RESET EVENT
Published : 09/17/2020 10:27:56 | Categories : Default

Previa Haircare Official Sponsor of the biggest show in hairdressing history
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Previa Earth Event Madrid
Published : 12/02/2019 15:18:24 | Categories : Default

On 27th -28th October 2019 Previa Haircare hosted its annual event in Madrid, with guests coming from all over the world.
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The green beauty factor
Published : 12/01/2019 15:17:13 | Categories : Default

It is undeniable: natural is the latest trend. But why is green in such great demand?
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