Soft, tones and defined curls
IT IS A COMPLETE RANGE OF SPECIFIC PRODUCTS FOR ALL TYPES OF WAVY, CURLY, FRIZZY AND DRY HAIR.
THE CURLFRIENDS LINE REDUCES THE FRIZZ EFFECT UP TO 70%, IT NOURISHES AND KEEPS UNDER CONTROL UNRULY HAIR.
YOUR CURLS WILL BE PERFECTLY DEFINED, TONED AND ELASTIC.
frizzy hair
ALL TYPES OF HAIR (CURLY, WAVY, OR STRAIGHT) CAN BECOME ELECTRIC, FRIZZY AND UNRULY. THIS HAPPENS WHEN THE HUMIDITY PENETRATES INSIDE THE HAIR, SWELLING IT AND CHANGING ITS ASPECT. PROTECTING YOUR HAIR FROM HUMIDITY IS DIFFICULT, BUT NOT IMPOSSIBLE.
it is important to know that
THE HAIR IS WRAPPED BY AN INVISIBLE FILM CALLED “HYDRO-LIPIDIC FILM”. THIS PERFORMS THE IMPORTANT TASK TO PROTECT IT FROM EXTERNAL AGENTS, MAINTAINING THE SCALES OF THE STEM FIRMLY COMPACTED, PRESERVING UNALTERED THE IMPORTANT WATER AND LIPIDIC VALUES (HYDRATION AND NOURISHMENT)
IF THE HAIR IS DRY AND DAMAGED, THE HYDROLIPIDIC FILM BECOMES THIN, THE SCALES OPEN AND LIFT, THUS MAKING IT EASY FOR HUMIDITY TO PENETRATE IN DEPTH: THE HAIR “SWELLS” AND BECOMES FRIZZY AND UNRULY.
IF THE HAIR IS HEALTHY, THE HYDROLIPIDIC FILM THAT WRAPS IT IS INTEGRAL AND THE STEM IS WELL SEALED, HYDRATED AND NOURISHED. THE SCALES ARE WELL CLOSED AND COMPACTED, CREATING A PROTECTIVE BARRIER AGAINST HUMIDITY. WELL SEALED AND PROTECTED, THE HAIR BECOMES SOFT, SHINY AND SILKY.
THE TECHNOLOGICAL INNOVATION:
CURL CONTROL
IT IS THE INNOVATIVE MIX OF NOURISHING AND CONDITIONING, ANTI-FRIZZ AGENTS THAT PROTECT THE HAIR AND EXTEND THE DURATION OF THE CURLY EFFECT WITH “CURL MEMORY” ACTION. HYDRATION, NOURISHMENT AND PROTECTION FOR PERFECTLY DEFINED, TONED AND ELASTIC CURLS!
THE PRODUCTS THAT EXALT THE CURL AND REPAIR IT FROM THE FRIZZY EFFECT ARE EVEN MORE HYDRATING AND NOURISHING THAN THE REGULAR PRODUCTS DESTINED TO STRAIGHT HAIR. NONETHELESS, THEY DO NOT WEIGHT DOWN THE HAIR, IN ORDER NOT TO DEPRIVE THE CURL FROM ITS LIGHTNESS. A TRUE MISSION FOR SUCH DEMANDING HAIR.
THE ONLY SOLUTION TO REDUCE AND KEEP UNDER CONTROL THE FRIZZY EFFECT IS TO TREAT YOUR HAIR USING SPECIFIC PRODUCTS ABLE TO:
