Previa color professional
Previa Color professional is a coloring cream system in 91 shades, easy to dose and mix.
Bright shiny, long-lasting and 100% gray coverage
LIFT (LIGHTENING ACTION) UP TO 5 TONES OF NATURAL LEVELS.
LOW AMMONIA CONTENT LESS THAT 2% FACILITATES OXIDATION AND THE PENETRATION OF COLOR PIGMENTS TAKING CARE FOR THE SKIN AND REDUCING DAMAGE TO HAIR.
JUST ONE 100 ML TUBE IS ENOUGH FOR 2-3 APPLICATIONS.
INTERNATIONAL NUMBERING SYSTEM FOR THE COLOR DEPTH OF TONE AND TONAL VALUES.
SHADES OF BALANCED COLORS WHICH CAN BE MIXED WITH ONE ANOTHER TO ACHIEVE, WITH PRECISION, THE PROPER DEPTH OF TONE AND TONAL VALUE BASED ON THE CALCULATION DESIRED.
MADE WITH SELECTED RAW MATERIALS AND ACTIVE INGREDIENTS OF THE HIGHEST QUALITY.
FORMATS: 100ml
ACTIVE PRINCIPLES:
JOJOBA OIL EXTRACTED FROM SEEDS OF THE JOJOBA BUSH, AN EVERGREEN THAT GROWS SPONTANEOUSLY IN THE MOJAVE DESERTS OF ARIZONA, CALIFORNIA, AND MEXICO. IT’S BEEN USED SINCE ANCIENT TIMES BY NATIVE AMERICANS AND THE AZTECS. IT WAS RUBBED ON THE BODY AND HAIR AS A PROTECTIVE AND MOISTURIZING AGENT AGAINST WEATHER CONDITIONS AND AS A CURE FOR ANY TYPE OF SKIN PROBLEM. IT LOOKS AND FEELS THE SAME AS VEGETABLE OIL, BUT ACTUALLY IT’S A LIQUID WAX. ITS MOLECULAR STRUCTURE DEVELOPS A VARIETY OF ACTIVE PRINCIPLES: NUTRITIVE, REGENERATIVE, PROTECTIVE, BALANCING, AND HEALING.
GRAY COVERAGE
TO COVER GRAY HAIR YOU HAVE TO ADD COVERAGE PIGMENTS FOUND IN THE NATURAL SHADES (.0 – .00 – .01). THE AMOUNT VARIES BY THE % AND STRUCTURE OF THE GREY HAIR, ADDING UP TO 50% OF THE NATURAL SHADE IN THE TOTAL FORMULA OF THE COLORING CREAM WILL RESULT IN AN OPTIMAL COVERING WHILE MAINTAINING A SHINY AND NATURAL REFLECTION.
IF YOU ARE DEALING WITH 80/100% WHITE HAIR, ADJUST THE FORMULA LEVEL TO 0.5 – 1 DARKER THAN THE GOAL DESIRED.
IF THERE ARE REFRACTORY HAIR USE THE ADVANCED COLORIMETRY METHODS (PRE- PIGMENTATION, MORDENTS, INCREASES OXIDANT STRENGTH).
NEUTRO ” 00 “
A PREVIA COLOR SHADE INTRODUCED IN THE COLOR RANGE TO HELP PROFESSIONALS REACH THE OBJECTIVES WITH MORE REGARDS TO THE HAIR, MAINTAINING BALANCE AND MAKING THE COLOR BRILLIANT AND LONG LASTING. NEUTRAL 00 ORIGINATES AS A LIGHTENER REINFORCER; USING IT CAN INCREASE THE LIFT POWER OF PREVIA COLOR BY 1 LEVEL, DECREASING THE MISTREATMENT AND AGING CAUSED BY THE OXIDIZING ACTIONS OF COSMETIC COLORINGS THAT ARE SOMETIMES TOO AGGRESSIVE OR FREQUENT.
00 IS APPLIED ON DRY HAIR. IT HAS NO COVERING OR REFLECTIVE ACTIONS.
CORRECTORS
A SERIES OF SIX SHADES OF AMMONIA-FREE COLOR IN CREAM. THESE HAVE VERY HIGH CONCENTRATION OF DIRECTLY PRE-OXIDIZED PIGMENTS, USED TO IMPROVE, CORRECT, AND BRING OUT HIGHLIGHTS.
THE SPECIAL CHARACTERISTIC BEING AMMONIA-FREE, ALLOWS FOR REPIGMENTATION, NEUTRALIZATION, AND INTENSIFICATION PROCESSES TO BE CARRIED OUT WITHOUT ALTERING THE PH EXCESSIVELY. THIS KEEPS THE COLOR A LOT MORE STABLE AND RESULTS IN BRIGHTER AND HEALTHY HAIR.
K CONTRASTS
THE 4 EXTRA BRIGHT SHADES K2 VIOLET- K4 COPPER- K6 RUBY- K9 CARAMEL ALLOW YOU TO ACHIEVE EXTREMELY BRIGHT COLORINGS WITH A SPECIAL CHROMING EFFECT, THANKS TO THE INNOVATIVE FORMULA WITH A VERY HIGH CONCENTRATION OF DIRECT PIGMENTS (PRE-OXIDIZED) WITH A MOLECULAR FORM THAT IS IMMEDIATELY PUT IN THE EPIDERMIS CREATING A TRULY EXCEPTIONAL REFLECTION OF LIGHT. THE PIGMENTS ALSO HOLD A STRONG BOND WITH THE HAIR STRUCTURE CANCELLING THE DISCHARGE AND MAINTAIN CONTRASTS AESTHETICAL PROPERTIES.
