Oxypure

THE EMULSION CARRYING OXIDANT ENRICHED WITH MILK PROTEINS AND SILK BRINGS THE OXYGEN REQUIRED TO ACTIVATE THE MIXTURE FOR A CORRECT AND BALANCED COLOR DEVELOPMENT, TRIGGERING THE BREAKDOWN AND LIGHTENING ACTIONS OF HAIR’S NATURAL MELANIN GRANULES AND OXIDIZING AND COLORING THE PIGMENTS OF THE COLORING CREAM.

FORMATS: 1000ml

ITS FUNCTIONS ARE

- LIGHTENING ACTION
- COLORING ACTION OF THE PIGMENTS
- GRAY COVERAGE
- BALANCING THE PH OF THE DYE MIXTURE
- HOLD OVER TIME
- ENSURED RESULTS OF THE LEVEL REQUIRED
- MOISTURIZING CONDITIONING ACTION DURING THE PROCESSING TIME

MILK AND SILK PROTEINS

THE USE OF MILK AND SILK PROTEINS HAS A REMARKABLE ACTION: NOURISHING AND RESTRUCTURING – CASEIN IS A MILK PROTEIN FROM WHICH NATURAL ESSENTIAL AMINO ACIDS CAN BE SYNTHESIZED WHICH ARE THE MAIN INGREDIENTS OF THE KERATIN STRUCTURE OF THE HAIR.
REGENERATING, TONING AND PROTECTIVE -  PROPERTIES OF THE SILK PROTEINS WHICH CONSIST IN: FIBROIN (COMPRISING 80% OF THE SILK STRUCTURE) EXTRA RICH IN ALANINE AND GLYCINE, SERICIN WHICH IS A CEMENTING AGENT WHICH BONDS THE FIBRIN MAKING THE HAIR SOFT AND SUPPLE AND INCREASING ITS MECHANICAL STRENGTH AGAINST TRACTION AND HEAT, WITH REGARDS TO BOTH CHEMICAL REACTIONS (COSMETIC COLOURS) OR MECHANICAL ACTION (SUN, HOT WATER, HAIR DRYERS OR OTHER HEAT SOURCES SUCH AS TONGS OR STRAIGHTENERS).

THE OXIDIZING REACTION OF PREVIA OXYPURE DURING THE PROCESSING TIME TAKES PLACE IN TWO IMPORTANT STAGES:

1° STAGE- LIGHTENING OR PREPARATION

IN THIS STAGE THEY DISSOLVE, LIGHTENING THE NATURAL COLOR PIGMENTS (MELAMINE) AND THE HAIR PREPARES TO ABSORB THE COLORING PIGMENTS. THE PROCESSING TIME VARIES DEPENDING ON THE TYPE OF HAIR TO TREAT AND THE LIGHTENING STRENGTH OF OXYPURE USED IN THE MIXTURE.

2°STAGE- DEPOSIT

IN THIS STAGE, THE COSMETIC PIGMENTS DEPOSIT IN THE HAIR DOWNWARDS FROM THE OUTSIDE TOWARD INSIDE POSITIONING THEMSELVES ACCORDING TO THEIR SIZE AND ATTACHING THEMSELVES AMONG EACH OTHER AND WITH THE PROTEIN STRUCTURE. THIS PROCESS ALWAYS INVOLVES THE LAST 15 MINUTES OF PROCESSING TIME OF THE COLORING MIXTURE.
THE HIGHER THE % OF OXYGEN (VOLUME), THE HIGHER THE LIGHTENING STRENGTH AND PROCESSING TIME.

INSTRUCTIONS FOR USE:

THE CALCULATION OF THE LIGHTENING LEVELS REQUIRED TO REACH THE GOAL ARE MADE BY BEGINNING THE COUNT FROM THE STARTING LEVEL AND DETERMINING THE RIGHT TYPE OF OXYPURE TO USE IN THE MIXTURE. THE PREVIA OXYPURE EMULSION MUST ALWAYS BE PROPERLY WEIGHED AND DILUTED IN THE PROPORTION WITH PREVIA COLOR CREAM. THE PREVIA OXYPURE CAP MUST ALWAYS BE WELL CLOSED.
- IT IS VITALLY IMPORTANT TO OBSERVE THE CORRECT PROCESSING TIME.
- THE PROCESSING TIME FOR SUPER LIGHTENERS MAY BE UP TO 60 MINUTES.
- PROCESSING TIMES MUST BE INCREASED BY 5 MINUTES IF THE GREY HAIRS ARE RESISTANT OR IN A HIGH %
- FOR A MORE INTENSE AND LONGER LASTING EFFECT THE PROCESSING TIME MAY INCREASE BY 5 MINUTES        FOR ALL SHADES WITH RED HIGHLIGHTS.
- THE PROCESSING TIMES CAN BE REDUCED BY ONE THIRD WITH HEAT.