Extreme smooth hair forever
BIOLOGIC_STRAIGHT is an anti-wavy modeling treatment. A wonderful instrument that transforms the look of your hair. ARE YOU LOOKING FOR A NEW STYLE? DO YOU WANT STRAIGHT HAIR LIKE SILK? DO YOU WANT TO GET RID OF WAVY HAIR? WITH BIOLOGIC_STRAIGHT THIS IS POSSIBLE. BIOLOGIC_STRAIGHT WILL PROVIDE YOU WITH EXTRAORDINARY RESULTS, WITH THE UTMOST RESPECT…
Flexible, soft, shiny and healthy curls
BIOLOGIC PERM is free of ammonia, thioglycollates, and derivatives. BIOLOGIC PERM HAS BEEN FOR 15 YEARS, THE TOP PRODUCT OF PREVIA PROFESSIONAL RANGE. AN EXCELLENT SUCCESS, TREASURED IN A FORMULA WITH NATURAL ACTIVE PRINCIPLES AND A PLEASANT SCENT. BIOLOGIC PERM ALLOWS CREATING FLEXIBLE, SOFT, SHINY AND HEALTHY CURLS THANKS TO THE USE OF SELECTED AND…
Bleach decolouring powder
THE INNOVATIVE FORMULA OF THE PREVIA BLEACH DECOLOURING POWDER PROVIDES PERFECT BALANCE OF THE DECOLOURATION PROCESS, GUARANTEEING MAXIMUM CONTROL DURING ALL LIGHTENING PHASES THANKS TO THE USE OF E.D.T.A. WHICH RESPECTS AND PROTECTS THE HAIR. THE ACTION OF THE E.D.T.A CONSISTS IN IT CAPTURING THE METALLIC SUBSTANCES DEPOSITED ON THE HAIR (CHELATING) WHICH ALLOWS FOR…
Oxypure
THE EMULSION CARRYING OXIDANT ENRICHED WITH MILK PROTEINS AND SILK BRINGS THE OXYGEN REQUIRED TO ACTIVATE THE MIXTURE FOR A CORRECT AND BALANCED COLOR DEVELOPMENT, TRIGGERING THE BREAKDOWN AND LIGHTENING ACTIONS OF HAIR’S NATURAL MELANIN GRANULES AND OXIDIZING AND COLORING THE PIGMENTS OF THE COLORING CREAM. FORMATS: 1000ml ITS FUNCTIONS ARE – LIGHTENING ACTION -…
Previa exell color
Exellcolor is an ammonia-free tone on tone conditioning colouring system. A soft and rich cream that is easy to apply and does not run. THE EXELLCOLOR NUANCES GIVE THE HAIR WONDERFULLY BRIGHT REFLECTIONS AND PERFECT COVERAGE OF GREY HAIR, THE COLOUR IS WELL-BALANCED AND NATURAL LOOKING AND DOES NOT WASH OUT EASILY WHICH MEANS IT…
Previa exell activator
Exellcolor is activated by Exellactivator, a fluid/creamy solution with an acid pH (3.0/3.5), enriched with milk and silk hydrolyzed proteins. EXELLACTIVATOR STABILISES THE COLOUR MIXTURE AND THE COLOURING PROCESS KEEPING THE PH BALANCED AND PREVENTING ANY VARIATIONS IN THE LEVEL OF ALKALINE (MAIN CAUSE OF DAMAGE TO HAIR FIBRES DURING CHEMICAL COLOURING PROCESS. EXELLACTIVATOR DOES…
Previa color professional
Previa Color professional is a coloring cream system in 91 shades, easy to dose and mix. Bright shiny, long-lasting and 100% gray coverage LIFT (LIGHTENING ACTION) UP TO 5 TONES OF NATURAL LEVELS. LOW AMMONIA CONTENT LESS THAT 2% FACILITATES OXIDATION AND THE PENETRATION OF COLOR PIGMENTS TAKING CARE FOR THE SKIN AND REDUCING DAMAGE…
The line exclusively designed for professional salon treatments
pH is the scale that measures the acidity of a water solution. THE TWO LETTERS REPRESENT THE CHEMICAL SYMBOL TO EXPRESS THE “POWER OF HYDROGEN IN A SOLUTION”. THE SOLUTIONS ARE COMPOSED OF TWO ENTITIES, H+ (HYDROGEN IONS) AND OH- (HYDROXYL IONS). THE LEVEL OF ACIDITY OR ALKALINITY OF A SOLUTION IS DETERMINED BY THE…
Acid shampoo pH–
Ideal AFTER chemical services For all types of hair. CONTRASTS THE ALKALINE PH OF CHEMICAL TREATMENTS RESTORING NEUTRAL-PHYSIOLOGICAL VALUES. REDUCES SWELLING OF FIBRES BY COMPACTING AND CLOSING THE SCALES. BLOCKS OXIDATION. RENDERS HAIR RESISTANT, SHINY AND EASY TO COMB. PH: 4 – 5 FORMATS: 15 ML_1000 ML HYPO-ALLERGENIC FRAGRANCE: FRUITY AIR ACTIVE PRINCIPLES: Sles free…
Neutral shampoo pH=
For frequent use on all types of hair. DELICATELY CLEANS HAIR RESPECTING THE FIBRE. PRESERVES THE PHYSIOLOGICAL PH OF HAIR. PH: 5 – 6 FORMATS: 15 ML_1000 ML HYPO-ALLERGENIC FRAGRANCE: SOFT AIR ACTIVE PRINCIPLES: Sles free & Dea free: without sodium sulphate and diethanolamine, provides gentle cleansing with the utmost respect of skin, hair and…
